Can Market Research Drive Middle East Corporate Success? thumbnail

Can Market Research Drive Middle East Corporate Success?

Published en
4 min read


El Houni asked the speakers to share what keeps them "on-point" at work and what recommendations they have for the audience. Hamad Al Hajri, CEO and Creator of Snoonu said it was "essential to develop boundaries" between work and personal life and take short holidays to "detach" from the workplace.

Tariq Bin Hendi, CEO and Board Member of Astra tech, reacted that "the best guidance is to constantly challenge yourself" while also guaranteeing a healthy sleep and exercise regimen. Mohamed Khadiri, CEO of Bank of Sharjah explained that to excel and "to be near to your customer, you need to be enthusiastic about your work and understand clients' requirements". Karim Benkirane, CCO of Du, stated: "If you make the individuals you work with happy, you will make the client pleased, who will then make the investors happy."Ambareen Musa, CEO for Revolut GCC, said the ability to "not worry" is the key to discovering a service for problems.

This week, we're assembling more than 3000 meetings between investors and 119 Gulf-listed business with a combined value of $2.4 trillion at the HSBC GCC Exchanges Conference 2026, in London. We're bringing together investors, business, exchanges, and policymakers to discuss what is changing in the area, and what follows, including the expansion and ongoing development of the Gulf's capital markets, and the region's growing function in global networks of capital and trade.

Saudi Arabia and UAE are poised to lead the Gulf area's economic growth in 2026, supported by strong private-sector performance, resistant domestic demand and restored financial investment momentum, according to the current ICAEW Economic Insight Q4 2025 report, produced by Oxford Economics. The GCC is anticipated to outshine most worldwide areas peers next year, with local GDP forecast to grow by 4.4%. Throughout the GCC, non-energy activity is forecasted to expand by 4.1% in 2026, driven by strong labour markets, improving credit conditions and increasing financial investment in technology and AI-related facilities.

ANSR July GCC PRs 50DR+ANSR July GCC PRs 50DR+


Comparing Legacy Systems and 2026 Economic Strategies

Oil profits will be under pressure in the first half of 2026, production is expected to rise once again in the second half of 2026, supporting the region's medium-term outlook, it mentioned. Saudi Arabia will remain a major contributor to GCC momentum, with GDP projection to grow 4.3% in 2026.

Development will be supported by commercial growth and policy reforms, including eased foreign ownership guidelines that aim to stimulate more investment. The fiscal deficit is forecasted to expand to 5.6% of GDP next year in the middle of softer oil prices, while the current five-year lease freeze in Riyadh aims to relieve inflationary pressures, though it might constrain future real estate supply.

Strong domestic fundamentalsThe UAE is likewise positioned for another strong year of efficiency, with GDP forecast to increase 5.6% in 2026 as non-oil sectors continue to broaden. Tourist, trade and financial services remain crucial development motorists, supported by population growth and sustained domestic need. Dubai's economy grew 4.4% in the first half of 2025, showing broad-based non-oil strength.

Accelerating Dubai Industrial Growth through Strategy
ANSR July GCC PRs 50DR+ANSR July GCC PRs 50DR+


Oil production is anticipated to get once again in the second half of 2026, matching ongoing financial investment in facilities, innovation and worldwide trade collaborations. Hanadi Khalife, the Head of Middle East, ICAEW, stated: "This quarter's outlook enhances how far the GCC has can be found in structure diverse, resilient and globally competitive economies.

Scott Livermore, ICAEW Economic Advisor, and Chief Economist and Managing Director, Oxford Economics Middle East, said: "Saudi Arabia and the UAE are getting in 2026 with strong structures. Saudi non-oil activity is acquiring pace, supported by robust demand and increasing financial investment, even as financial pressures increase.""The UAE continues to benefit from strong domestic fundamentals, a sharp uplift in federal government costs and sustained diversification efforts.

Comparing Legacy Systems and Future Business Frameworks

GCC nations are pivoting towards a technique of 'resilience over expansion' going into 2026, as the region prepares for an international landscape specified by softer oil costs, geopolitical fragmentation, and the quick transition to an AI-enabled economy. According to a new local outlook by PwC, the GCC is moving to insulate its development from external shocks by deepening international trade integration, securing commercial supply chains, and executing a decisive shift from technology ambition to operational implementation.

Accelerating Dubai Industrial Growth through Strategy
ANSR July GCC PRs 50DR+ANSR July GCC PRs 50DR+


Settlements free of charge Trade Agreements with China, the EU, and Japan are advancing, while talks with the UK have actually gotten in last preparing phases. The area is increasingly positioning itself as a main hub for east-west trade through the IndiaMiddle EastEurope Economic Corridor (IMEC). To support domestic manufacturing, securing important minerals has actually become a strategic priority.

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